1978 Arnold Harris : DC Super Heroes Bread Stickers

The DC Super Heroes sticker-card set was distributed by various brands of bread in 1978. Each specially marked loaf of bread contained one sticker-card. According to the biography Dick Giordano: Changing Comics, One Day at a Time by Michael Eury, the entire series of 30 sticker-cards was illustrated by Dick Giordano.

 

The stickers measure approximately 2.25 x 3 inches, slightly smaller than a standard trading card. The collection was produced by Arnold Harris Associates Inc. in Cherry Hill, NJ. The Super Heroes Fun Book & Checklist is a ten-page activity brochure that was availably at participating retailers. The Fun Book has a copyright date of 1976.

The stickers are branded with logos from Langendorf, Sunbeam, or Taystee. Stickers without a bread logo were distributed by Schmidt's Blue Ribbon and various other brands in North America. The paper stickers are susceptible to staining from bread oil, humidity, and mold.

  

Uncut sheets of twelve stickers have been observed in private collections. The Dick Giordano artwork later appeared in DC Comics Cartes de Jeu, a card game distributed by Auchan in France.