2023 Coles Supermarkets : Super Hero Builders
Collect. Build. Play.
Coles Super Hero Builders were distributed from August 2, 2023, to
September 19, 2023, at participating Coles Supermarkets locations in
Australia. Coles customers received one random
Coles Super Hero Builder pack for every $30 spent in-store or online.
There are 35 Super Hero Builders to collect and build, including three
"Special Edition" characters. Coles Super Hero Builders is the first DC
Comics and Warner Bros. supermarket collection released in Australia.
Each customer was limited to twenty Super Hero Builders per qualifying
transaction in-store and online. Customers received a free bonus character for
purchasing selected products from 30 participating brands. From September 2–3,
2023, Coles Flybuys Members received two Super Hero Builders for each
$30 purchase.
The Super Hero Builders Collector Case holds all 35
characters. The Batmobile Super Hero Builders Playkit includes a special edition Vintage Batman character. The Super Hero Builders Activity Book includes a pop-out Gotham City playset.
Each Super Hero Builder measures 2.75 x 3.5 inches, wider than a
standard trading card. The die-cut cardboard pieces can be assembled into
character standees of DC Comics heroes and villains in Chibi designs. The
collection is made from 100% Forest Stewardship Council certified cardboard
sourced from responsibly managed forests.
A free bonus character was included with each purchase of The West Australian or The Sunday Times on August 19–20, 2023. A
free limited edition collector poster was included with each purchase
of The Saturday Courier-Mail on August 19, 2023.
Free "Fresh Food Challenge" posters were available at participating Coles
locations from August 2, 2023, to September 19, 2023. Each character is
connected to a vegetable or fruit. "Try juicy, sweet corn for strength
like Superman!"
| Super Hero Builders Checklist | |
| 1 | Batman |
| 2 | Superman |
| 3 | Wonder Woman |
| 4 | Aquaman |
| 5 | Batgirl |
| 6 | The Flash |
| 7 | Green Lantern John Stewart |
| 8 | Green Lantern Jessica Cruz |
| 9 | Cyborg |
| 10 | Robin |
| 11 | Mera |
| 12 | Shazam! |
| 13 | Supergirl |
| 14 | Hawkman |
| 15 | Cyclone |
| 16 | Blue Beetle |
| 17 | Batwoman |
| 18 | Zatanna |
| 19 | Vixen |
| 20 | Starfire |
| 21 | Beast Boy |
| 22 | The Joker |
| 23 | Harley Quinn |
| 24 | Reverse Flash |
| 25 | Catwoman |
| 26 | Poison Ivy |
| 27 | Black Manta |
| 28 | Katana |
| 29 | Cheetah |
| 30 | The Riddler |
| 31 | Black Adam |
| 32 | King Shark |
| Special Editions | |
| 33 | Vintage Batman |
| 34 | Vintage Superman |
| 35 | Vintage Wonder Woman |