1977 Pepsi-Cola : DC Super Heroes Pizza Stickers
A series of nine DC Super Heroes sticker labels were distributed by Cassano's
Pizza & Seafood locations throughout Ohio and the Midwest. The speech
bubble labels were used on pizza boxes to identify orders. Advertising
materials quote Superman proclaiming Cassano's as "The best pizza this side of
Earth's yellow Sun."
The series was produced by Pepsi-Cola and DC Comics in 1977. Each sticker measures approximately 2.875 x 4 inches. The labels are printed on adhesive paper produced by Fasson, a division of Avery Dennison in Ohio. The same character images appear on the "Super Series" of drinking
glasses from Pepsi in 1976.
The Superman image is based on a pin-up poster penciled by
Curt Swan and
inked by George Klein. The poster was originally printed in the centerfold of
Action Comics #340 (August 1966). The image has been licensed for
various properties including a 1972 series of DC Comics postcards and the
Superman Card Game
from Whitman Publishing Co. in 1978.
1977 Pepsi / Cassano's : DC Super Heroes Comic Stickers |
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Aquaman |
Batman |
Green Lantern |
Robin |
Shazam |
Supergirl |
Superman |
The Flash |
Wonder Woman |